Coffee Circle
In-house Content Creator. One of Europe's biggest specialty coffee companies.
One person, the full production cycle: I scripted, shot, edited and published a year of content for Europe's biggest specialty coffee company.
(Research)
Coffee content is crowded, so I started with what people actually search: brewing guides, gear questions, beginner mistakes. Every video answered something real instead of promoting something. Using a person-led approach.
(Experiment)
I focused on YouTube long-form and tested formats weekly: recipes, gear reviews, behind-the-scenes at the roastery. What worked got a series. What didn't got cut.
@coffeecircle
(Results)
Views
300k
Content Pieces
156+
