CUPRA
CEO Office Communications. SEAT & CUPRA, Barcelona.
Three years turning a global automotive CEO into a human voice people actually follow, in one of the most regulated industries there is.
Three years turning a global automotive CEO into a human voice people actually follow, in one of the most regulated industries there is.
(Creative Direction)
I developed and owned the creative narratives for CEO communications across LinkedIn and Instagram: from corporate strategy to stories a feed audience cares about. Creative sparring partner to senior stakeholders, keeping message, brand ambition and business priorities in one line.
(Leadership Communication)
Executive content in automotive means legal, brand and board all have a say. My job was to keep the human voice alive inside those constraints, with consistent formats and creative direction that survived every review loop.
@waynegriffiths.official @markushaupt_official
(Results)
Follower growth
+60,2% (+31,219)
Recognition
LinkedIn Top Voice / Top 5 share of voice among automotive CEOs
