CUPRA
CEO Office Communications. SEAT & CUPRA, Barcelona.
Three years turning a global automotive CEO into a human voice people actually follow, in one of the most regulated industries there is.
Three years turning a global automotive CEO into a human voice people actually follow, in one of the most regulated industries there is.
(Creative Direction)
I developed and owned the creative narratives for CEO communications across LinkedIn and Instagram: from corporate strategy to stories a feed audience cares about. Creative sparring partner to senior stakeholders, keeping message, brand ambition and business priorities in one line.
On YouTube, I produced “1 Tag mit dem CEO von CUPRA”, a day with the CEO on Daniel Abt’s channel (696K subscribers). It reached 127K views.
(Leadership Communication)
Executive content in automotive means legal, brand and board all have a say. My job was to keep the human voice alive inside those constraints, with consistent formats and creative direction that survived every review loop.
@waynegriffiths.official @markushaupt_official
(Results)
Follower growth
+60,2% (+31,219)
Recognition
LinkedIn Top Voice / Top 5 share of voice among automotive CEOs
